There may never be a better marketing model than Santa the Jolly Old Elf. This is one guy there really has tapped in to the collective imagination of millions of people in a big way.
Talk about Buzz, Santa is a total master of social networking for the under 10 crowd. Every Year, come December first, Santa Buzz with the preteen set begins in earnest and intensifies to a point where, just before Christmas the excitement generated is almost impossible to contain.
Santa manages to repeat this remarkable feat every year with a shoestring marketing budget to the envy of marketers and advertisers everywhere.
Many have tried to figure out how he does it without much success. Perhaps it's something about his remarkable character, his kind and generous nature or maybe it's just that he really is magic.
One thing is certain Santa really knows how to capture attention and get tons of free publicity. After all, what could create more buzz than someone that can fly in a sleigh pulled by eight reindeer - that's one slick gimmick that never fails to impress.
Some marketers know the value of offering premiums or incentives. But Santa has them all beat hands down. Every where he goes he leaves a gift or two, millions and millions of them and all in single night. Now that's one heck of a marketing strategy.
Internet Marketers always say that it's important to have a big list. When it comes to lists, Santa's is one that makes all others pale by comparison. This is an opt in list everyone really wants to be on.
Best of all Santa as a marketing research team that no other marketers could ever match - elves. They simply know everything about everyone in real time. It's an astonishing feat of data mining and demographic profiling that even the fastest super computers couldn't manage.
Perhaps Santa's greatest advantage is that he exists in myth and legend. The slightest hint that Being a legend brings with it the kind of social stature that puts Santa in a marketing league all his own. Santa is coming to town creates excitement, anticipation and a buzz across every social network. His very persona has made him a household name and, that is simply a marketing grand slam.
So here's hoping that you're on Santa's list, he's checked it twice and found that you weren't naughty but nice. Then if you're really good, perhaps he'll leave a little bit of his Christmas marketing magic behind and, next year you'll become a marketing legend too!
Merry Christmas and a very Prosperous New Year!
1 comments:
Ya know I never really looked at the Jolly old Elf in such a light but you're absolutely right! Kind of makes ya wonder why more marketers aren't booking flights to the North Pole now doesn't it! That cat has it going on! LOL
Thanks for stopping in at onequartlow. Always appreciated and always reciprocated....PEACE.....T
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