Motivation for Marketers

I read and review all kinds of marketing materials, products and programs. One of the things I find especially irksome is how many experts or “Gurus” beat the same drum over and over, that motivation = success.

My response to that is simply “Duh, really, who would ever think that? If you don’t catch that I’m being just a bit sarcastic, let me state for the record that I am.

Holly cow Bat Man is it really possible to succeed at anything without being motivated? Really now, it generally takes some kind of motivation simply to haul out the credit card and buy sometime in the first place.

So what’s the rub here, what’s my gripe? There are tons of programs out there that claim to make money “automatically, on autopilot, while you sleep or go to the beach or spend time with your family.” Work 2 hours a day “they say” and a make 6 figure

income. So aren’t those prospects pretty motivating all on their own?

Ok I’ll give the Gurus some credit here. The truth is that people can be simply lazy and really don’t put in even the minimum effort required to get something to actually work. But consider that it is commonly quoted by experts that over 90% of all people that begin marketing on line fail to make any money at all.

How could it be that, with so many fool proof, simple to make money online programs out there, there is such a high failure rate. Could it be that perhaps there’s a tad more to this online marketing business that isn’t just about motivation alone?

Do people really lack the small amount of motivation to make these systems work or, is it something else wrong with this picture; something perhaps more fundamental? Where is the proverbial fly in the ointment so to speak?

If you spend sometime on forums reading through the posts from would be marketers, you’ll find that many people are quite simply “dazed and confused” by online marketing. They buy something which lays out ideas and concepts which they don’t fully understand. In many cases they’ve signed on to a, “hands off system”, over which they have no, or only minimal control, so their motivation is really not the issue.

After getting into the program they purchased they find themselves in the deep end of the pool and they really don’t know how to swim, so they quit and drown long before they ever have a chance to learn what’s wrong.

There are of course variations on different themes – some programs use some form of network or multilevel marketing, paying sponsors for those that initiate into the program through different levels. Such programs point to the motivation of the sponsor as the key to their success. The more people you sign up the more money you make etc yada yada yada.

There are other programs that require people to buy ads or participate in some kind of exchange. Once again the participants are often told that their success depends on their motivation to place a few ads here and there and to patiently and consistently do this over and over.

With no real understanding of what they are actually doing, patience runs out when the expected dollars don’t roll in and it’s easy to just write the whole thing off as money lost as a bad experience.

This is especially true when the results of the program have be seriously hyped to the max as an inducement to be motivated to haul out the old credit card and buy in.

So here’s my strictly and entirely biased opinion about motivation when it comes to marketing online. Motivation is something you either have or you don’t. If you really are motivated you’ll do what it takes to become educated and informed about the nuts and bolts of marketing online. You’ll read and gain knowledge and experience by doing things yourself rather than relying on some get rich quick scheme or program.

In my world there are no quick fixes, no easy outs and no magic formulas; there is only information, good, and bad. It takes motivation to sort out what works from what doesn’t, what’s good from what’s bad. It takes time to build a business and it’s not something that you can’t do without some thought, some time and some real effort. You simply need to know what you are doing and why.

Don’t let yourself become “dazed and confused”, just make the effort, to make the effort and, if you really are motivated success will follow.

In case you are wondering I am promoting a free book which really does lay out the nuts and bolts of online marketing and – it really is free, no kidding no strings and best of all, it’s hype free.

Get the book, read it and use your own motivation, or perhaps that which you borrow from the book to get in the game. If you are one of the many that have already fallen off your horse, here’s your chance to get back on and continue along.